Following search engine optimization (SEO) best practices is one way to help ensure your website’s success. But SEO is constantly changing and it’s difficult for business owners to keep up. Years ago, keyword frequency—or how often you used a specific word on any given page—was king. Today’s artificial intelligence search algorithms raise the bar for SEO content writers.
Follow these seven tips for on-site SEO to boost your rankings.
As search engines become more user-friendly, they can deliver results for conversational queries. Use frequently asked questions in the title or lead of your articles. To find common questions about your topic, use Google’s autofill function, and scan websites like Reddit and Quora to see what people are asking. As a bonus, optimizing for questions will also help optimize your website for voice queries, which Gartner predicts will encompass 30 percent of all searches by 2020.
As the web gets more crowded, competition for keywords is fierce. Rather than competing with top companies by focusing on keywords with the highest search volume, use long-tail keywords and phrases that solve problems for your readers and attract your specific demographic.
Although the keywords you choose may be different than the ones you relied on years ago, keyword placement still matters. Use h1, h2, and h3 tags in the subheads of your articles to draw reader attention and earn SEO points.
Your on-site SEO benefits from photo optimization. Every photo should have a filename related to the subject of the article, appropriate tags, and a description that will show up in the search engines.
Your meta description is the preview that shows up in search engines when people find your page on Google and other search sites. Your meta should be no longer than a sentence or two, and it should entice people to click the link to read your article.
Your website should either be mobile-friendly, meaning it works the same on any platform or device, or responsive, which means it adapts to the user’s device to provide a customized experience on a smartphone, tablet, or desktop computer. Failure to make your website easy to use on mobile devices not only frustrates users, but it can hurt your search engine rankings. Professional software developers like can help ensure your app or service operates seamlessly on any platform or device.
Whatever platform visitors are using, you want your website to load quickly or Google may rank your website lower than competing sites that are faster. To increase site speed, host videos and images on your own server, instead of on external sites. Make sure photos are no larger than they need to be. Also, use caution when choosing a theme and installing widgets because certain elements can slow down page loading speeds.
Having a fast-loading site can be a challenge if you are offering a complex Software-as-a-Service on your site. Rely on the experts to ensure your site loads fast on every device and platform to get the most out of your SEO efforts.
Earning a place at the top of the search engines isn’t easy—and it gets harder by the day. Following these tips can give you an advantage.